If you’re serious about growing your brand, building backlinks, and driving qualified traffic, guest posting is still one of the most powerful (and underutilized) strategies in digital marketing. Here are just a couple of examples to prove our point: Elna Cain used guest posting to make a full-time income from freelance writing Buffer used guest posting to attract … Read more
What Are the Different Types of Keywords? The different types of keywords for SEO are: informational, navigational, commercial, and transactional. These categories reflect the general purpose behind a user’s search. Informational: Searchers want to gain knowledge about a topic Navigational: Searchers want to find a specific website or page Commercial: Searchers want to research brands, … Read more
We believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll focus specifically … Read more
The words you use in your site content have a big impact on how well people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that match the search terms people use to find sites like yours. Using those keywords strategically helps search engines find … Read more
“SEO is dead.” That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s no longer just about climbing a list of little … Read more
What could be the matter if your perfectly optimized post isn’t ranking? Is the problem that your site is not on Google, or is something else going wrong? What is keeping your content from reaching that coveted #1 position? In this post, we’ll discuss many possible reasons why your page is not ranking, even though … Read more
When it comes to search engine optimization (SEO), you’ll encounter many SEO acronyms and terms every day. Learning SEO terminology can feel a lot like learning another language at times. If you’re feeling confused or looking for a resource to share with your team, we created this ultimate SEO glossary to help you out. Check … Read more
Understanding the “Clickable Elements Too Close Together” Error in Your Google Search Console Account Most of your website’s traffic is probably coming from one mobile device or another by now and if your website isn’t fully optimized for mobile users, you are very likely missing out on top search engine rankings as well as high-value … Read more
Congratulations! You’ve just published a new blog post targeting a specific keyword. But the job doesn’t end here — you need to track the content performance over time to ensure it still ranks well in the SERPs for your target keyword. Effective keyword monitoring is not a once-off task. It requires ongoing effort to ensure … Read more
Imagine you are a car dealer that sells new and used cars. A crucial way to drive traffic to your website and convert visitors to customers is by ranking for terms related to cars on SERPs. The best search terms to rank for will be short keywords users use when intending to purchase a car. … Read more