One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. But the data points … Read more
If you’re a website owner, you can’t afford to neglect SEO. Beyond the basics, you need to start using advanced SEO techniques right now. Properly optimizing your website to improve your ranking in the SERPs means more site traffic, more conversions, and ultimately, higher revenue. As of May, 92.48% of all web traffic comes through Google’s search engine. While … Read more
SEO is an integral and perhaps an inevitable part of digital marketing campaigns these days. If you want your brand to rank high on SERPs, gain expansive online visibility and drive maximum website traffic, you should focus the most on SEO. To get the desired results throughout, you need highly-experienced SEO experts. When it comes … Read more
The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine traffic. There are many SEO tools that can help you with your quest for free … Read more
Understanding how your WordPress theme can affect your SEO performance. Ever wonder if WordPress themes impact SEO? You may not think that the WordPress theme you choose for your website and search engine optimization have much to do with each other, however, the truth of the matter is that your website theme impacts SEO in many … Read more
Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn through your budget without knowing what you’re getting in return. If you spend $5,000, $10,000, or even $50,000 a month on link building, … Read more
Have you ever wondered why some websites appear at the first of SERPs? It’s all about page SEO, it’s an important ingredient for online visibility. With smart on page SEO strategies, we can easily rank our website at the top of the result pages. What is On Page SEO On page SEO refers to the … Read more
We believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll focus specifically … Read more
There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency. With so many options and … Read more
There’s no shortage of tools purpose-built for keyword research (literally hundreds of them), and they run the gamut from beginner-focused to highly advanced. They also range from totally basic and unhelpful to super valuable. When done right, the best keyword research tools simplify and streamline your workflow—they make it easier to find the right keywords … Read more