The search landscape is evolving faster than ever, and much of this change is driven by the rapid advancements in artificial intelligence. For businesses relying on SEO to connect with customers, the stakes have never been higher. Traditional tactics like simple keyword optimization are no longer enough. Instead, success lies in understanding how AI is … Read more
First Page Sage began conducting a continuous study of Google’s algorithm 15 years ago, publishing its results publicly. As the largest SEO firm in the US, it has a sizable data set on which to base its understanding of the factors that comprise Google’s search algorithm. Below is the Q1 2025 update, along with a description of … Read more
SEO has long been the cornerstone of successful online marketing strategies — but as search engine algorithms and SEO best practices continue to evolve, it has also become a breeding ground for outdated information, half-truths, and misguided tactics. Some of the biggest SEO myths still hanging around in 2024 can potentially cost you a lot of … Read more
Ever wondered why your site’s content isn’t generating more traffic? It could have something to do with whether you’ve gone all in on mobile SEO—the practice of optimizing your site to rank in search engine results pages (SERPs) as they appear on mobile devices like your smartphone or tablet. Statista estimates that by the end of … Read more
Tracking competitor keywords is a key part of any strong SEO strategy. Knowing which keywords drive traffic to your competitors can help you refine your own approach, uncover gaps in your content strategy, and gain a competitive edge in search results. Search engine rankings are always shifting due to algorithm updates, new competitors, and evolving … Read more
If you’re serious about growing your brand, building backlinks, and driving qualified traffic, guest posting is still one of the most powerful (and underutilized) strategies in digital marketing. Here are just a couple of examples to prove our point: Elna Cain used guest posting to make a full-time income from freelance writing Buffer used guest posting to attract … Read more
“SEO is dead.” That’s an easy conclusion to come to after the last few years. Turbulent rankings, increased zero-click searches, and AI-fueled SEO heists feel like the final nails in the search coffin. The truth is, what actually died is the 2015 version of SEO. It’s no longer just about climbing a list of little … Read more
Congratulations! You’ve just published a new blog post targeting a specific keyword. But the job doesn’t end here — you need to track the content performance over time to ensure it still ranks well in the SERPs for your target keyword. Effective keyword monitoring is not a once-off task. It requires ongoing effort to ensure … Read more