Difference between Landing Page and Website

Landing page is known as the lead capture page, static page or destination page which is designed for a specific task and it appears because of an online advertisement or a search engine optimization result. When the user arrive on a landing page it is free from all distractions like home page and mainly aims … Read more

4 Types of Keywords in SEO

What Are the Different Types of Keywords? The different types of keywords for SEO are: informational, navigational, commercial, and transactional. These categories reflect the general purpose behind a user’s search. Informational: Searchers want to gain knowledge about a topic Navigational: Searchers want to find a specific website or page Commercial: Searchers want to research brands, … Read more

Adding keywords for SEO

The words you use in your site content have a big impact on how well people can find you online. To rank well in search results, it’s important to include keywords (text) on your site that match the search terms people use to find sites like yours. Using those keywords strategically helps search engines find … Read more

SEO Glossary: 150+ SEO Terms & Definitions to Know

When it comes to search engine optimization (SEO), you’ll encounter many SEO acronyms and terms every day. Learning SEO terminology can feel a lot like learning another language at times. If you’re feeling confused or looking for a resource to share with your team, we created this ultimate SEO glossary to help you out. Check … Read more

Domain Authority: A Beginner’s Guide

What is Domain Authority? Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). It’s measured on a scale from 1 to 100, with higher scores indicating a greater potential to rank. Many factors such as the number of quality backlinks pointing … Read more

How to find the best link building service for you

There’s no shortage of companies competing for your link building budget, especially since a 2024 Google leak reaffirmed the critical importance of links. But there are also an overwhelming number of generic articles listing the “best” link building agencies or offering endless lists of questions to ask a potential agency. With so many options and … Read more