One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. But the data points … Read more
If you’re a website owner, you can’t afford to neglect SEO. Beyond the basics, you need to start using advanced SEO techniques right now. Properly optimizing your website to improve your ranking in the SERPs means more site traffic, more conversions, and ultimately, higher revenue. As of May, 92.48% of all web traffic comes through Google’s search engine. While … Read more
Introduction In the vast digital landscape, Search Engine Optimization (SEO) is the lighthouse guiding businesses towards online visibility. At its core, SEO is a multifaceted strategy that involves optimizing your website to rank higher in search engine results pages (SERPs). To achieve this, it’s essential to understand the three pillars of SEO: Authority, Relevance, and Experience. 1. Authority: … Read more
The search landscape is evolving faster than ever, and much of this change is driven by the rapid advancements in artificial intelligence. For businesses relying on SEO to connect with customers, the stakes have never been higher. Traditional tactics like simple keyword optimization are no longer enough. Instead, success lies in understanding how AI is … Read more
With the increasing scope of digital marketing career, SEO jobs have become quite popular. If you are preparing for an SEO interview, here is a list of some of the most popular SEO interview questions and answers. 1. What is SEO? SEO or Search engine optimization is a set of activities undertaken by people to … Read more
SEO is an integral and perhaps an inevitable part of digital marketing campaigns these days. If you want your brand to rank high on SERPs, gain expansive online visibility and drive maximum website traffic, you should focus the most on SEO. To get the desired results throughout, you need highly-experienced SEO experts. When it comes … Read more
The Search Engine Optimization (SEO) industry is worth $65 Billion according to Search Engine Land. The time that SEO was considered a passing trend has disappeared fast. Now even the non-techie modern entrepreneur understands the importance of online and search engine traffic. There are many SEO tools that can help you with your quest for free … Read more
Have you ever done research and encountered a page so sketchy that it immediately made you go, “No way” and click away after one look at its content? Unfortunately, those kinds of shady pages are common across the Internet. The good news? Google is constantly fighting these kinds of websites through a concept called E-E-A-T. … Read more
Ever felt like you’re pouring your heart and soul into your website, but visitors just aren’t sticking around? A high bounce rate might be the culprit. In this guide, we’ll break down what bounce rate is and why it matters. We’ll also equip you with actionable strategies to keep visitors engaged and lower that bounce … Read more
1. Identify your target website. Before you do anything else, you must first determine which website you want to conduct a backlink analysis on. Normally, this will be either your website or a competitor’s. If your website hasn’t got many backlinks to its name, you’ll need to analyze your competitors first. As a SaaS company, your competitors are … Read more